Blog
Thoughts on investing, building, and the consumer space.
The Brands That Survive Tariffs Aren't the Ones You'd Expect
Everyone's panicking about tariffs. The brands in my portfolio that are handling it best all have one thing in common.
I Stopped Taking Meetings on Mondays
A small scheduling change that fixed how I think about Paking Duck's direction.
What I'm Seeing in the DTC Market Right Now
Three patterns across my portfolio that tell me where consumer brands are headed in the next 12 months.
The Packaging Detail Nobody Talks About
It's not the box design or the material. It's the sound it makes when you open it.
Packaging Is Your First Product Experience
Your packaging is the first physical touchpoint with your customer. Most DTC brands get it wrong.
How I Evaluate DTC Brands Before Investing
The framework I use to separate real DTC businesses from brands that won't survive their first year.
The Shopify Apps That Actually Move the Needle
After investing in and working with dozens of Shopify brands, these are the tools worth paying for.
Why Custom Packaging Is a Competitive Moat
In a world where every DTC brand runs the same playbook, your packaging is one of the few true differentiators.
Why I Invest in Consumer Brands
The thesis behind my angel portfolio and what I look for in early-stage consumer companies.
Lessons from Building Doe Lashes
What I learned scaling a DTC brand from zero to millions in revenue.
The Case for Angel Investing in Your 20s
Why starting early as an angel investor compounds in ways beyond financial returns.